innovation challege raising ashford-Global Campus will contract with Ashford's former owner, Zovio, for educational services. And the company's marketing budget "creates a challenge" for U of Arizona online programs that overlap with Global Campus offerings, according to a committee report. For that reason, the committee proposes the university implement a "mechanism to enhance financial support" for marketing its programs.The committee also suggests creating a group to monitor and audit Zovio's marketing, recruitment and financial aid practices. The company is being sued by California's attorney general over allegations it misled students, which it denies. It is also part of a probe by the Massachusetts attorney general into whether for-profit colleges followed consumer protection laws. Leila Hudson, a committee co-chair and faculty senator, framed the guidelines as forward-looking. "What we're wanting is a meaningful and thoughtful ... strategy for how we're going to position ourselves, UA Online, relative not only to (Global Campus) but also ASU, Southern New Hampshire University, Grand Canyon University," Rhoades said during the meeting.