my biggest mistake of the 1980s was to author the first whole book on brands - worse to call it world class brads - here i describe the hundred ways that Coca-Cola befriended americans and created the myth that the world needed americans dream full of image (no link to reality)
for example i congratulated coca-cola in adopting red cans and dressing up santa claus in a red suit (invenetd by coca-cola) - previously good st nick wasnt branded he wore what ever he liked but to own chrsitma good chheer
operationally coca-cola became the late 20th c world number 1 brand by being within arms reach of desire- up until about 1945 this was a good thing -laborers who build america's highways needed the pause that refreshes- coke famously promoted it would go wherever american gi's went in world war 2 costing them less than 5 cents a bottle- but then coke started competing with water for every americans stomach, created the highest levels of obesity, but spent ever more on ads to adict people
.Can Economists map 8 billion human relationships to be joyful and sustainable. This centuruy old question begun by Maths Goats Neumann Eintstein et al is coming down to the wire: extinction or sustainability of speies -2030reports.com . 2 main protagonits since 1970a billion poorest asian women have mapped quarer of the world's population's development with deeer joy and sustainability than all the wealth of American-English mindsets. Somwehere in netween the majority of human intels and almost infinet ART Intels wonder what UN2 countdown to 2030 can do next...LET's start with mapping SHELFF economies : S5 She-too womens intel built communities S3 Health: S4 Ed3 S0 LandLeaders s2 Food S1*17 Financial platforms (the 100 grey=blocks of intel between Unations & WallStreets
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