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Tuesday, September 4, 2018

apps that trap more cosumption

seen at mashable
I started using the Starbucks app . So far, the major consequence has been that I spend a lot more money on Starbucks, even when I don't want to. It's good for Starbucks and bad for me — or any consumer who uses the app to order their drinks before setting foot in one of the chain's stores. Things start to go wrong when you have to pay for the experience. For whatever reason — Starbucks PR would not tell, though I asked twice — you are forced to "reload" your app's cash reserves in $5 increments, with a minimum of $10 each time. Of course, your Starbucks purchases will rarely if ever end in 0, so you will always have some irritating, not-quite-enough amount of money on your app when you are forced to add $10. For example, I typically buy either a medium coffee or a "Nitro Cold Brew" ($2.89 and $4.84 respectively). This morning, I had $2.59 on my card, and I needed to add $10 to order a $2.89 drink in advance — a major overspend just to use the Starbucks app:

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