millennials rewind usa in 1999 afore 3G mobilisation decade- sample of cluetrain signees
| Saving the Internet—and all the commons it makes The ninth and worst enclosure is the one inside our heads. Because, if we think the Internet is something we use by grace of Apple, Amazon, Facebook, Google and “providers” such as phone and cable companies, we’re only helping all those companies contain the Internet’s usefulness inside their walled gardens.
Not understanding the Internet can result in problems similar to ones

we suffer by not understanding common pool resources such as the atmosphere, the oceans, and the Earth itself.

chris.macrae@yahoo.co.uk, normanmacrae.net quarters 5 and 6 of EconomistDiary 2018-1843 - journalists valuing mediation of goal 1 end poverty , A global databank for brandchartering the interconnecting aims of CLO, CBO and CEO in organising learning, branding and strategy - "I'd like to ask : Isn't it time that branders, strategists, and learning systems people believed and acted on their marketing promise as much as they want end-consumers to trust it? I am editing a millennial issue of a journal where we are urgently inviting world leading influencers of strategy, brand or learning to write 6 pages on future organisational frameworks in such simple language that every reader connects to the big idea whatever their home area of expertise"..........

Tuesday, September 4, 2018

apps that trap more cosumption

seen at mashable
I started using the Starbucks app . So far, the major consequence has been that I spend a lot more money on Starbucks, even when I don't want to. It's good for Starbucks and bad for me — or any consumer who uses the app to order their drinks before setting foot in one of the chain's stores. Things start to go wrong when you have to pay for the experience. For whatever reason — Starbucks PR would not tell, though I asked twice — you are forced to "reload" your app's cash reserves in $5 increments, with a minimum of $10 each time. Of course, your Starbucks purchases will rarely if ever end in 0, so you will always have some irritating, not-quite-enough amount of money on your app when you are forced to add $10. For example, I typically buy either a medium coffee or a "Nitro Cold Brew" ($2.89 and $4.84 respectively). This morning, I had $2.59 on my card, and I needed to add $10 to order a $2.89 drink in advance — a major overspend just to use the Starbucks app:

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