.

Friday, December 31, 1999

what could you and your social networks know if they had studied maths elearning a third of a century before Khan Academy?- In the uk maths elearning networks were in full blossom in 1972 at the National Development Project for Computer Assisted learning (my first employer)

Elearning (across 7 billion beings mobile networks) is potentially the greatest innovation our human race has ever explored. This joy caused my father at The Economist to spend 12 years debating leadership opportunities and risks of net generation as being at least 10 times more impactful than when the Economist was founded to question leaders of industrial revolution- click to what we mapped in our 1984 book of exponential sustainability opportunities and risks to 2025
The problem with productive communications is they need huge attention to local details of co-workers- the exact opposite of what agencies of tv ads spun through 20th C- Allies of Britain helped by USA may have won world war 2 but THIS Is how Brits lost world service (media BBC)
Chapter 6 By 2005 the gap in incomes and expectations of rich and poor nations was recognised to be man's most dangerous problem

Thursday, December 30, 1999

the bbc was arguably the largest investment in social media a nation ever made - certainly one of britain's size; every year every household with a tv pays an annual fee so that the BBC is owned by he people

here's how society lost control of bbc during world war 2; the result spun a government censored service that increasingly believed it had to compete with commercial tv instead of innovating what broadcast public tv could have been as the age of spending 4000 times more on worldwide communications between 1946 and 2030 made the era of industrial revolution look like a blip on  richter scale as far as changing the world to a sustainable orbit is concerned



Saturday, December 25, 1999

coke's not so happy xmas and 21st C

my biggest mistake of the 1980s was to author the first whole book on brands - worse to call it world class brads - here i describe the hundred ways that Coca-Cola befriended americans and created the myth that the world needed americans dream full of image (no link to reality)

for example i congratulated coca-cola in adopting red cans and dressing up santa claus in a red suit (invenetd by coca-cola) - previously good st nick wasnt branded he wore what ever he liked but to own chrsitma good chheer 

operationally coca-cola became the late 20th c world number 1 brand by being within arms reach of desire- up until about 1945 this was a good thing -laborers who build america's highways needed the pause that refreshes- coke famously promoted it would go wherever american gi's went in world war 2 costing them less than 5 cents a bottle- but then coke started competing with water for every americans stomach, created the highest levels of obesity, but spent ever more on ads to adict people