millennials rewind usa in 1999 afore 3G mobilisation decade- sample of cluetrain signees
| Saving the Internet—and all the commons it makes The ninth and worst enclosure is the one inside our heads. Because, if we think the Internet is something we use by grace of Apple, Amazon, Facebook, Google and “providers” such as phone and cable companies, we’re only helping all those companies contain the Internet’s usefulness inside their walled gardens.
Not understanding the Internet can result in problems similar to ones

we suffer by not understanding common pool resources such as the atmosphere, the oceans, and the Earth itself.

chris.macrae@yahoo.co.uk, normanmacrae.net quarters 5 and 6 of EconomistDiary 2018-1843 - journalists valuing mediation of goal 1 end poverty , A global databank for brandchartering the interconnecting aims of CLO, CBO and CEO in organising learning, branding and strategy - "I'd like to ask : Isn't it time that branders, strategists, and learning systems people believed and acted on their marketing promise as much as they want end-consumers to trust it? I am editing a millennial issue of a journal where we are urgently inviting world leading influencers of strategy, brand or learning to write 6 pages on future organisational frameworks in such simple language that every reader connects to the big idea whatever their home area of expertise"..........

Saturday, December 25, 1999

coke's not so happy xmas and 21st C

my biggest mistake of the 1980s was to author the first whole book on brands - worse to call it world class brads - here i describe the hundred ways that Coca-Cola befriended americans and created the myth that the world needed americans dream full of image (no link to reality)

for example i congratulated coca-cola in adopting red cans and dressing up santa claus in a red suit (invenetd by coca-cola) - previously good st nick wasnt branded he wore what ever he liked but to own chrsitma good chheer 

operationally coca-cola became the late 20th c world number 1 brand by being within arms reach of desire- up until about 1945 this was a good thing -laborers who build america's highways needed the pause that refreshes- coke famously promoted it would go wherever american gi's went in world war 2 costing them less than 5 cents a bottle- but then coke started competing with water for every americans stomach, created the highest levels of obesity, but spent ever more on ads to adict people

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