america's media crisis started with its biggest brands...Help teachers and children generatethe most exciting jobs creation game? A 21st C mashup of a board game like monopoly, a quiz like trivial pursuits, and both a mass media and an app such as jobs creation sharkette tank?. more : why not blog your peoples search for world record jobs creators ..last 7 years of generation of changing education
1 the board - maps of large continents and small islands, of super cities and rural villages, transportation routes for exchanging what people make connected to webs like Jack Ma's gateways where 3000 people co-create live for a day before linking in their networks (Notes on valuing freedom and happiness) join 25th year of debating whether we the parnets and youth can change education in tine to be sustainable
2 rules of jobs-rich trading games - lifelong grade 1 to 69, beginners to experienced connecting many previous games - eg game 1 if your region has no access to a seaport, how are trading dryports developed
3 backup every trial game ever played including successes & failures, searchable by valuable collaboration factors; geographically neighbouring, match particular skill (eg electrical engineerings) around the world
3.1 cases and the cultural lessons from future history that worldwide youth will need to translate if they are to be the sustainability generation
3.2 unexpected joys; eg often the most exciting innovations for linking the sustainability generation come from communities that had the least connections - eg some of the games best players are the women and girls who developed bangladesh as 8th most populous nation starting with next to nothing at independence in 1971; case sino-english translation of world record book of jobs creators- can you help us translate this into other mother tongues - isabella@unacknowledgedgiant.com us we chat line 240 316 8157 - click to diary of good news youth journalism trips 8 to china, 1 korea, 3 arab emirates, 13 bangladesh 1 to japan

Saturday, December 25, 1999

coke's not so happy xmas and 21st C

my biggest mistake of the 1980s was to author the first whole book on brands - worse to call it world class brads - here i describe the hundred ways that Coca-Cola befriended americans and created the myth that the world needed americans dream full of image (no link to reality)

for example i congratulated coca-cola in adopting red cans and dressing up santa claus in a red suit (invenetd by coca-cola) - previously good st nick wasnt branded he wore what ever he liked but to own chrsitma good chheer 

operationally coca-cola became the late 20th c world number 1 brand by being within arms reach of desire- up until about 1945 this was a good thing -laborers who build america's highways needed the pause that refreshes- coke famously promoted it would go wherever american gi's went in world war 2 costing them less than 5 cents a bottle- but then coke started competing with water for every americans stomach, created the highest levels of obesity, but spent ever more on ads to adict people

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