When Amazon began its nationwide search for a place to house its second headquarters, choosing an up-and-coming city in the Midwest seemed to a lot of people like the perfect option: At a time of much scrutiny of Big Tech, Amazon would earn political points. And amid much worry about economies in the heartland, a city on the rise would get a top-notch anchor employer.
What really happened: HQ2 finalists from the heartland never had a chance.
Axios' Erica Pandey writes from Columbus, Ohio: Amid the more than 200 also-ran cities with broken hearts, there are places like Columbus — the beneficiary of giant economic strides by its own efforts over the years, but retaining the stubborn, starry-eyed hope of one day capturing one of the big fish.
The big picture: Amazon's announcement yesterday that it would build new headquarters complexes in suburban D.C. and New York revealed a stark divide — on one side, East Coast superstar cities running away with all the talent, infrastructure and wealth, and on the other, the rest of the country.
Here in the capital of Ohio, businessmen incessantly cite the cautionary tale of Wisconsin and Foxconn:
A number of experts call Columbus a model for how a middle-size city can navigate the new economy. For two years, Harvard has hosted a course on the city, called The Columbus Way. Columbus has established startup incubators and redeveloped neighborhoods, attracting shops, restaurants, bars, theaters and art galleries — the sort of amenities that keep talent around, including graduates of Ohio State, a 66,000-student campus. The city has sought diverse businesses so as not to rely on one sector:
Jan Rivkin, the Harvard professor who teaches the course on Columbus, tells Axios that a differentiating factor for the city is the level of civic engagement.
Columbus officials say — not entirely convincingly — that they don't want to be a superstar city like San Francisco, New York or Los Angeles, but instead to dominate the second tier. One of its big promises to companies considering the city is a high quality of life in a cheap part of the country.
The bottom line: Between 2000 and 2009, Columbus added 12,500 jobs. From 2010 to the present, it has added 158,000.
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